If you run a small business, consistency on social media can be hard to maintain. That’s where a social media post scheduler becomes essential. Whether you’re a solo entrepreneur or working with a social media virtual assistant, choosing the best social media scheduler can save you hours every week and help you grow faster.
In this guide, we’ll break down what to look for and which tools we recommend in 2025.
What Is a Social Media Scheduler?
A social media scheduler is a tool that lets you plan and publish content automatically across platforms like Instagram, Facebook, TikTok, LinkedIn, and even Snapchat.
It’s ideal for:
- Small business owners
- Social media managers
- Marketing teams
- Freelancers and virtual assistants
Best Social Media Scheduler Tools for Small Businesses (2025)
Here are our top picks, based on performance, ease of use, and pricing:
1. Buffer
Great for beginners.
- Simple dashboard
- Works with all major platforms
- Free plan available
💡 Best for startups and solo creators.
2. Later
Strong visual planner.
- Instagram-first features
- Media library
- Story scheduling
💡 Great for product-based businesses.
3. Metricool
All-in-one analytics and scheduling.
- Supports TikTok and YouTube
- Real-time performance reports
- Client-ready reports
💡 Perfect for social media manager agencies.
4. Publer
Affordable + powerful features.
- Bulk scheduling
- Watermarking & auto-recycling
- Google My Business support
💡 Loved by social media virtual assistants.
How to Choose the Right Tool
Ask yourself:
- How many platforms do I use?
- Do I need analytics and reporting?
- Will I collaborate with a social media manager or VA?
If you’re hiring a social media manager agency, make sure they’re using professional schedulers like Metricool or Publer.
Final Thoughts
The best social media scheduler is the one that fits your workflow and business size. Whether you’re managing it yourself or working with a virtual assistant, these tools help you stay consistent, save time, and scale your content.
Want help setting up your scheduler?
Contact our Social Media Manager Services
